a.k.a. Jesús C. González Fernández.
¥€$Si does not reach 3 years of age, although his carnal avatar, Jesús C. González, was born 28 years ago. He studied Fine Arts between Murcia and Barcelona, and after going through the Master of Digital Arts at the Pompeu Fabra-Idec University; his conscience turned to the net and was pronounced virtually as ¥€$Si, a PsyAvatar RPG that struggles to produce temporarily autonomous atmospheres, artificial paradises and cybermedieval fantasies beyond the field.
It was synthesized as a result of interest in cyborg / otherkin themes and it ended up manifesting, formally and performatively, in a RPG character (role-playing) - €conomistic that inhabits the avatar kingdom. His identity is fluid, clonic, multiple, an indefinite avatar representation with which to encarate an ether that expresses the science-fantasy of the genre; That is why ¥€$Si is not always equivalent to an individual production, sharing avatar assiduously with Miguel Gómez (1990), a sentimental and creative couple of Jesus.
He combines the economic term to describe what happens when combining imaginary capitalist and neoliberal with science speculative fiction and urban fantasy, such as sensory processing of GlobaLove and the mystique of fiduciary value, through the reproduction of techno-utopian myths, dystopian postcos condensers High-hyperteric realities.
The current work of ¥€$Si turns around the mutation of institutional artistic performance with meme variations that come from popular performational formatting such as party contexts (using the DJ Set as a format), Cosplay / Larp Conventions ( Live roles) and online communities. Among some of his contributions in the artistic field, he has performed both in the institutional framework, forming part of the programming of Navaes Matadero during the World Pride Madrid 2017, and in the Barcelona night scene at Club Marabú. He is a regular collaborator of the Palomar Team, having taken his visual identity since 2015 and the latest joint creation is the video clip of C. Tangana 'Pop Ur Pussy'. He has been in charge of the direction of Art-Comunicació Gràfica de Sant Andreu Contemporani after winning the Miquel Casablancas Award 2017 and has produced the visuals of LUAR fashion designer for the New York Fashion Week 2016.